Meet Gina

Gina laughing in morning light

Hi, I'm Gina.

I'm 26, I'm in Canada, and this is my shop.

It didn't start out looking like this. It began as a general wellness store, full of things I thought I was supposed to sell. Powders, capsules, equipment. Most of it I'd never actually used, and it showed.

So I cleared it out. Everything you see here now is something I'd genuinely have in my own home.

What I sell now

Lingerie and intimates, because the right thing underneath changes how you walk into a room. Not for anyone else. For you.

Glam and skincare, the jade rollers and masks and small rituals that make an ordinary morning feel like something.

Sensual self-care, oils and candles and the kind of evening where your phone stays in another room.

Guides I wrote myself, because I spent years guessing at things nobody had bothered to explain to me. How to find your actual bra size. What skincare ingredients are worth your money. I wish someone had handed me those at 22.

What I won't do

I won't tell you a candle will fix your life, or that a cream will cure anything. It won't, and I'm not going to insult you by pretending otherwise.

What these things can do is smaller and more honest. They make you feel good in your own skin. That turns out to matter more than I expected.

If you need me

Email ginajames.wellness@gmail.com. I read them myself.

New here? Use code GINA15 for 15% off your first order. 💋

— Gina